ROLLS-ROYCE MOTOR CARS LEEDS
Rolls-Royce Motor Cars are the ultimate in luxe design, sophistication and impact. An iconic brand that has dazzled customers around the world with its supercars that include the Ghost, Wraith, Dawn, Phantom and Cullinan.
The aspiration
When Rolls-Royce Motor Cars Leeds first opened the doors to its showroom, the objective was to create an impact. This super brand had arrived in Yorkshire and became an official friend of York Fashion Week – the annual event that celebrates fashion, creativity and style which is hosted and organised by NIMA.
Delivering the solution
As founders of York Fashion Week, we were delighted to welcome Rolls-Royce Motor Cars Leeds as a friend. This stylish power brand is an icon in the luxury industry and we knew we could create incredible things together.
Working with Brand Manager, Jamie Taylor, we set about bringing to life a photoshoot on the streets of York, using key landmarks like York Minster as a backdrop. Working with local photographer, Olivia Brabbs, and fashion houses Abraham Moon and Jaeger, we captured photography that told a story of power. The power of youth and a generation that dreams bigger than ever before. The power of femininity and the ability to take control and stand up to intimidation. Beautiful stories with the Rolls-Royce Phantom as a leading star.
Results
The response to the photoshoot was incredible, with local publications featuring double and triple page spreads of the images. NIMA hosted an event at York Mansion House to showcase the final product to the local community and a selection of these images are now on display in the Rolls-Royce Motor Cars Leeds showroom.
Following the success of the shoot, NIMA was once again requested to stage a photoshoot the following year. This time though, Rolls-Royce brought to the table a custom built Black Badge Dawn in Salamanca Blue.
TESTIMONIAL
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