Founded by Simon Whitaker in 2016, Master Debonair has built a strong reputation in the menswear sector with a focus on intricate detailing, exceptional customer service and sophisticated styling. In 2023 they made plans to open a store in York, UK..

The aspiration

“I fell in love with York after taking part in York Fashion Week. And after a few years working with Nicky Hayer, I made the decision to bring Master Debonair to York city centre. I asked Nicky to support us with this launch which included PR and support with an in-store launch event.”

- Simon Whitaker, Managing Director


Delivering the solution

After an intense consultancy session that reviewed both long term and short term strategy, press releases around Master Debonair were distributed both locally and nationally. The message was pushed out that Master Debonair had landed in York.

NIMA then worked collaboratively with the MD team to plan a guestlist and an impactful in-store launch night which welcomed in local journalists, influencers, business people and members of the local community.



Master Debonair featured in publications including The Yorkshire Post, Sunderland Echo, The York Press, Jorvik Radio, York Mix, Bdaily, Business Live and more. They were featured in international media publication Jorvik Media and their story was picked up by fashion magazines wanting to hone in on stylish menswear. 

Following the project, NIMA was booked for a follow up project around the future strategy of Master Debonair.


Coming soon

Selected Client Work

Master DebonairStore launch for a menswear brand

The Cut & Craft x John LewisLaunching a special events calendar

Pepper Girls ClubCharlotte Crosby's iconic clothing brand

Bentley x Gary James McQueenBringing McQueen to York

Rolls-Royce Motor Cars LeedsIconic superbrand

LuciaVibrant dining experience

The VicesInnovative hotel concept

AlliumIntimate culinary concept



We work with retail and hospitality brands to bring expert insight and enhance your strategic journey through a customer-centric approach to brand management.

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Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.

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