NIMA was founded by Nicky Hayer in 2016. Nicky holds an array of skills attained through her experience in luxury hospitality, event management and business development which included work with the BBC and the renowned Bettys Café Tearoom.

By bringing together an incredible team of creatives, Nicky created an agency that can create real dramatic impact in a business through in depth consultancy, powerful PR campaigns, beautiful events and innovative art direction.

“Your positivity, incredible work ethic, and above all, your unbelievable spirit were absolutely breathtaking. I enjoyed every minute of it and I look very much forward to working with you in the future!”

Marta Bujwicka-Colman, Aberdevine Lingerie.



“It’s the people, isn’t it? That’s what gets us excited. Even when we speak about luxury, we’re not talking about the most expensive “things”. It’s about your customer feeling valued, looked after and special. It’s about creating experiences and telling fascinating stories. That’s what’s always driven NIMA.” – Nicky Hayer, Managing Director.

Our values are the most important thing to us. Our clients are businesses that we’re proud to stand beside and shout about. We honour our relationships and the trust that our clients place in us. We show our client's unwavering loyalty and fight for their success.

Our campaigns and our work are designed to make people feel good and to inspire. We’re conscious of the world around us and we stand strong with any community that might feel oppressed or unconsidered.


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We work with retail and hospitality brands to bring expert insight and enhance your strategic journey through a customer-centric approach to brand management.

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Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.

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