The Cut & Craft Leeds opened its doors in 2022 and quickly became a key part of the city’s hospitality scene with its impressive menu, impeccable hospitality and stunning décor. The time then came to expand the offering into Special Events.

“We wanted to launch our Special Events Calendar with a bang, and after seeing other NIMA events, discussed the possibility of a crossover where they could fill the entire venue with colour and fashion.”

- Darioush Shahidi, Operations Manager of The Cut & Craft

Delivering the Solution 

The Cut & Craft Special Events calendar is an impressive blend of collaboration with local brands and businesses. It showcases craft, beauty, fashion and brings in beautiful sensory experiences with a splash of theatre.

We took these elements to create an in-house runway experience that turned the entire restaurant into a stylish stage and runway. Guests enjoyed a night of delicious food before enjoying the show that was in collaboration with John Lewis Leeds.

How we supported The Cut & Craft x John Lewis

Event Management


The Results

The event was a sell-out experience, and The Cut & Craft booked their next NIMA runway experience within a week of completion. Guests sent in glowing reviews of the night, and sales for future special events are on target.

We also saw a surge in social media interaction as our influencer and press outreach took effect, but also the customers reacted perfectly to the interactive elements of the event including the 360 degree camera experience.


Selected Client Work

Do you need support with your brand?


We work with retail and hospitality brands to bring expert insight and enhance your strategic journey through a customer-centric approach to brand management.

View Services

Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.

Privacy Policy | Newsletter