Behind the scenes of Pepper Girls Club AW20

Featured Image

Behind the scenes of Pepper Girls Club AW20

October 2020 was the month we collaborated with an inspiring team of creatives to visualise, organise, and shoot the latest Pepper Girls Club AW20 collection.

Pepper Girls Club was founded by Charlotte Crosby, a long-standing NIMA client, and we have had the pleasure of watching the fashion brand grow from the very beginning. This shoot was a turning point for the brand, as its popularity and reputation were accelerating at an extremely impressive pace. This shoot was symbolic of the brand's growth and placed Pepper Girls Club firmly in place alongside other popular retail boutiques.

In preparation for the shoot, we had conversations with the Pepper Girls Club team to understand their desired direction for the new collection and the brand image they wished to portray. We created various mood boards but eventually settled on a colour scheme of honey nudes, softly blushed pinks, and caramel browns. A modern and sexy palette that could appeal to both the existing clients as well as new.

Lauren Dodds, NIMA’s Operations Manager sourced and hired models, the photographer, the location and liaised with hair and makeup to ensure that the entire team were working to the same agenda.

“With having such a large amount of content to capture, selecting the best team possible was essential for us. The models we chose remarkably reflected the real women that identify themselves with the Pepper Girls Club brand, whilst the photographer beautifully captured their personalities and sense of confidence which shined through the imagery.” – Lauren Dodds. Operations Manager at NIMA.

The final images, taken by talented photographer Lyndon Smith, were a colossal success. Pepper Girls Club used this catalogue of photography to launch their new collection across social media, and we were able to use them to restyle the website, designed by NIMA.

We loved the creative and organisational process behind the AW20 Pepper Girls Club shoot, and the opportunity to work with some exceptional talents. Supporting a creative mind like Charlotte Crosby and breathing fresh life into an established brand is always rewarding and we look forward to seeing what can be achieved next.

Shoot Direction: @__officialnima and @charlottegshore
Photography: @lyndon_smith_photography
Videography: @liambeauvideo
MUA: @emmadevinemakeup
Models: @miacosquerr and @fro.dera

More from News

Featured Image
How can my brand celebrate Lunar New Year? Lunar New Year falls on 1st February 2022, and we’re already seeing brands celebrating the occasion across their social …
Featured Image
Bringing the Copper & White Spring Collection to life Copper & White, founded by York businesswoman Clare Morris, is an independent fashion brand that has become a …
Featured Image
Brand Development with Dolores & Rose Haircare Dolores & Rose are a Yorkshire haircare brand, offering a sustainable alternative to the traditional bottles of shampoo and conditioner, …
Featured Image
Copper & White’s AW20 Campaign Late October saw the NIMA and Copper & White team reunite to capture the Autumn/Winter 2020 collection. Our MD and Brand Consultant, …
Featured Image
Behind the scenes of Pepper Girls Club AW20 October 2020 was the month we collaborated with an inspiring team of creatives to visualise, organise, and shoot the …
Featured Image
A new element of Clockface Beauty The autumn photoshoot for Clockface Beauty was a big day for the innovative skincare brand. With numerous new product launches evolving …
Featured Image
Disruptive Innovation is Coming. Is your business ready? The World Economic Forum has predicted that soon, businesses will need to not only continuously innovate, but to innovatively …
Featured Image
Our unconditional support for the Pride Movement The news we watch on our TVs or read about on our news apps has taken quite the turn over …
Featured Image
So, what is the next step? So, what is the next step? A question every business owner will ask themselves over and over again, and rightly so. …
Featured Image
It’s okay to ask for change At a time when we’re all locked indoors, our ‘normal’ lives feel far away and very much put on hold. Our …

DO YOU NEED SUPPORT WITH YOUR BRAND?

LUXURY BRAND MANAGEMENT

We work with retail and hospitality brands to bring expert insight and enhance your strategic journey through a customer-centric approach to brand management.

View Services

Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.

Privacy Policy | Newsletter