THE VICES
The Vices York is a sophisticated private-house hotel in the city of York. A beautiful combination of fashion-forward interiors with the very best in food and wine. The hotel features a range of luxury experiences, each perfectly customer-centrict.
The aspiration
“The Vices York forms the first phase of our journey so we needed a Partner who could support us through our evolution and growth and enhance our overall marketing strategy. We were keen to create a brand and voice that could help position us as a major contender in the luxury accommodation sector.”
- Moreno Carbone. Co-Founder of The Vices
Delivering the solution
Creating a completely new brand for the luxury sector was an exciting project that required forward planning and a deep insight into the founders’ dreams and aspirations. With The Vices, we needed to understand how the brand would develop, the customer experience that was being curated and where the brand would be positioned in the market.
This enabled us to create impactful branding and manage customer communication in the most authentic and strategic way. We became Brand Partners, and have supported the Directors in their Brand Development and Design, Marketing Strategy, Website Design, PR and Customer Comms.
As well as developing The Vices York branding, our role has moved into the various experiences within the hotel including the Cocktail Bar, Wine Library and their in-house dining experience, Allium.
Results
The Vices York has created ripples in the hospitality and design industry with excitement building around the opening of the private-house hotel. Nationwide publications sought out The Vices York within weeks of their first release, and influencer outreach has seen the brand partner with super influencers boasting over a million followers.
Iconic luxury brands have seen the benefits of aligning with The Vices and plans are now in place for some incredible collaborations in 2023.
THE VICES PR COVERAGE INCLUDES
TESTIMONIAL
"Nicky and Mark helped us create something special for our project; Not only they designed the logo for our company, most importantly they helped us shape an identity that represents our core values and purposes.
They made us feel an active part of the whole creative process, giving us the tools to bring to life something exclusive. We feel their joined effort as experts in different fields were extremely beneficial for our company.
We are very impressed with their professionalism and affability, and we are looking forward to progressing our collaboration in the future."
- DANIEL CURRO, OWNER
Selected Client Work
Master DebonairStore launch for a menswear brand
The Cut & Craft x John LewisLaunching a special events calendar
Pepper Girls ClubCharlotte Crosby's iconic clothing brand
Bentley x Gary James McQueenBringing McQueen to York
Rolls-Royce Motor Cars LeedsIconic superbrand
LuciaVibrant dining experience
The VicesInnovative hotel concept
AlliumIntimate culinary concept
DO YOU NEED SUPPORT WITH YOUR BRAND?
LUXURY BRAND MANAGEMENT
We work with retail and hospitality brands to bring expert insight and enhance your strategic journey through a customer-centric approach to brand management.
Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.