THE CUT & CRAFT X JOHN LEWIS
The Cut & Craft Leeds opened its doors in 2022 and quickly became a key part of the city’s hospitality scene with its impressive menu, impeccable hospitality and stunning décor. The time then came to expand the offering into Special Events.
The aspiration
“We wanted to launch our Special Events Calendar with a bang, and after seeing other NIMA events, discussed the possibility of a crossover where they could fill the entire venue with colour and fashion.”
- Darioush Shahidi.
Video credit: Chapter III
Delivering the solution
The Cut & Craft Special Events calendar is an impressive blend of collaboration with local brands and businesses. It showcases craft, beauty, fashion and brings in beautiful sensory experiences with a splash of theatre.
We took these elements to create an in-house runway experience that turned the entire restaurant into a stylish stage and runway. Guests enjoyed a night of delicious food before enjoying the show that was in collaboration with John Lewis Leeds.
Results
The event was a sell-out experience, and The Cut & Craft booked their next NIMA runway experience within a week of completion. Guests sent in glowing reviews of the night, and sales for future special events are on target.
We also saw a surge in social media interaction as our influencer and press outreach took effect, but also the customers reacted perfectly to the interactive elements of the event including the 360 degree camera experience.
Visit the www.thecutandcraft.co.uk
TESTIMONIAL
Coming soon
Selected Client Work
Master DebonairStore launch for a menswear brand
The Cut & Craft x John LewisLaunching a special events calendar
Pepper Girls ClubCharlotte Crosby's iconic clothing brand
Bentley x Gary James McQueenBringing McQueen to York
Rolls-Royce Motor Cars LeedsIconic superbrand
LuciaVibrant dining experience
The VicesInnovative hotel concept
AlliumIntimate culinary concept
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Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.