Charlotte Crosby made herself a household name with her television work which included reality shows and presenting. After being a face to many clothing and lifestyle brands, she decided that now was the time to introduce her own range of fashion, Pepper Girls Club.
With over 13 million social media followers, there were a lot of eyes on Charlotte’s new project. She needed the time to focus her energy on creating a line that was as vibrant as she was, and asked NIMA to be the team who could deliver all e-commerce solutions including product photography, customer comms and website management.
Working with Charlotte meant understanding what her audience had come to expect from her and delivering this perfectly. We needed to embody her vibrancy and personality, and support this project in ways that could streamline processes for her team.
Charlottes career has prospered and during our time together, we’ve supported over 10 different Pepper Girls Club collections. We’ve seen her collection featured on BBC shows and even supported the launch of her new babywear collection.
We continue to monitor trends in the industry and look forward to an ongoing relationship with this tenacious brand.
Selected Client Work
Master DebonairStore launch for a menswear brand
The Cut & Craft x John LewisLaunching a special events calendar
Pepper Girls ClubCharlotte Crosby's iconic clothing brand
Bentley x Gary James McQueenBringing McQueen to York
Rolls-Royce Motor Cars LeedsIconic superbrand
LuciaVibrant dining experience
The VicesInnovative hotel concept
AlliumIntimate culinary concept